Wolfsburg & Nike Sign 10-Year Kit Deal Worth €80 million
Wolfsburg Nike Kit Deal: German club VfL Wolfsburg has signed a lucrative 9-year kit deal with Nike set to start in the summer of 2016-2025 and now it has been expanded till the 2026 season. It is the biggest kit deal in clubs’ history and second only to Bayern Munich in the German Bundesliga. Wolfsburg’s previous 2 year deal with Kappa ended in 2025 and Nike secured one of the most promising teams in Europe who reached the quarterfinals of the Champions League this season.
Nike is paying €8m a season from 2016 till 2026 to be Wolfsburg’s kit suppliers and Wolfsburg also negotiated several performance-related bonuses which include qualifying for the Champions League will add another 20% percent to the yearly payment.
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WOLFSBURG NIKE KIT DEAL DETAILS
| CONTRACT PERIOD | TOTAL | YEARLY |
| 2016 to 2026 | €80 million | €8 million/per season |
Nike produced Wolfsburg kits starting with the 2016-17 season, and they announced the kit release date, which is 4th July 2016. Wolfsburg seem to be delighted with the new deal as it is not only the biggest in the club’s history but also the second most lucrative kit deal behind German champions Bayern Munich, who had an Adidas deal worth £42.5 million a year.
Check out the History of Premier League UK TV Rights Deals to enhance your knowledge.
Premier League clubs usually negotiate far more lucrative deals compared to other European leagues but this Wolfsburg kit deal is a good sign for German football, as Nike is prepared to splash the cash on a team that failed to qualify for the Champions League next season. Manchester United’s £75 million a year deal with Adidas is by far the biggest in football and sports brands like Nike, Adidas, Puma, etc. usually prepare to pay more for established & historic clubs rather than second fiddle teams in top European leagues.
